Dye Lab - Nigeria’s Artisanal Powerhouse
- digglirs
- Jul 21
- 2 min read
A Story of Heritage, Craft, and Empowerment
Founded in 2020 by Rukky Ladoja and Ozzy Etomi, Dye Lab was born in Lagos with a clear mission: combine traditional Yoruba dye methods like Adire with a modern design language. Their bold prints and vibrant palettes are crafted in small batches, celebrating Nigeria’s rich artisan heritage while embracing sustainability.
Craft That Tells a Story
Each garment is hand-dyed using intricate wax-resist techniques and often accented with Aso-Oke or Baule Kita textiles. This approach supports local craftspeople, minimizes waste, and gives each piece a unique texture - no two prints are the same.
Small-Batch, Sustainable Production
Dye Lab operates on a slow-fashion philosophy. They limit waste by precisely planning fabric use and repurposing leftover dye and materials in new collections. This sustainable model has attracted attention from Vogue Business and other global trade voices.
Global Pop-Up & Collaboration Strategy
Rather than relying on traditional retail, Dye Lab takes its vibrant collections directly to customers through immersive pop-up events. From Lagos to Houston, each event adapts to its setting—always driven by community engagement and cultural nuance.
High-Profile Collaborations
Dye Lab’s resounding aesthetic caught the attention of London luxury label Anya Hindmarch. Their joint kaftan capsule blends Dye Lab’s bold Nigerian designs with British craftsmanship— proving Dye Lab’s global appeal.
Why Dye Lab Matters to Loved Africa
Artisanal Integrity: Each garment is rooted in ancestral craft and tells a story.
Bold, Curated Style: No trend-chasing. Just striking, wearable design.
Ethical, Small-Batch Approach: Perfect for luxury audiences who value craftsmanship and sustainability.
Cultural Connection: A fusion of Yoruba tradition and global design sensibility.
Best Pieces to Explore
Signature mini Agbadas in graphic black-and-white Adire prints
Bold kaftans and boubous enhanced with Aso-Oke trims
Contemporary separates: patterned shirts, culottes, and belts - vibrant yet refined
Each item offers a luxury take on traditional Nigerian attire, ideal for resort looks, summer travel wardrobes, or gifting.
Final Thoughts: More than a fashion label
Dye Lab is more than a fashion label - it’s a cultural ambassador. With every hand-dyed garment, its founders elevate ancestral craft into the realm of modern luxury. Connecting story, sustainability, and bold design, Dye Lab is poised to become a staple in HNWI wardrobes worldwide.